Why Healthi?

Healthi is a specialist healthcare marketing consultancy created by people who understand how to introduce services and products into the NHS and the broader healthcare economy.  The team have all worked in healthcare for a wide range of commercial and NHS organisations and have developed methodologies that result in highly focused strategies and campaigns.  We ensure that our client’s services are aligned to the current and emerging needs of the market in which they operate and then execute campaigns that work.

With the 44 STPs now being implemented, we have started to see re-engineering of pathways to facilitate the new models of care. With greater collaboration amongst local service providers and further investment to fund more integration in the mixed economy model, we have started to introduce client’s services within both primary and secondary care as well as local authorities.

Our clients choose Healthi because we have immersed ourselves in the healthcare economy and work for both the NHS and the independent sector. We have been retained as long-term strategic consultants by both sectors, and we have been tasked with developing stand-alone websites, branding campaigns or items of literature. With the added capability of the Home Group we have industry experts in all areas of service delivery.

Nick Mayhew talks about Healthi and the healthcare industry
Sarah Purcell on why a brand is important in healthcare
Rich Marson explains what it means to be an integrated specialist
Lawrence Alexander on the impact of digital strategy

Meet The Team

  • Nick Mayhew

    Managing Director

    Nick Mayhew was previously the marketing director of InHealth, one of the UK's most dynamic independent sector healthcare companies. Nick works with clients to achieve operational and strategic objectives by ensuring that their marketing and communications are imaginative, impactful and provide an outstanding return on investment.

  • Fiona Hicks


    Fiona Hicks is an experienced marketeer with a strong track record of successful brand launches in the UK. She has for the past eightteen years worked within the Pharmaceutical and Consumer Healthcare sectors during which time she has been responsible for several high profile successful product launches including sensitive POM-P switches.

  • Mark Dembry

    Account direction and strategy

    With more than twenty five years of communications agency experience, Mark is a senior account director within the business. As such he takes senior level responsibility for the development and delivery of on-brand, on-budget, creative and effective communications for our clients.

  • Aimee Dyer

    Account Manager

    Aimee joined Healthi having worked for a number of years in NHS Marketing and Communications, most recently as Communications Manager at a large NHS Trust. Aimee brings a wealth of knowledge around effective and impactful marketing and works with clients to achieve creative and effective communications delivered on time, on budget and on brand.

  • Kirsty O'Connor

    Social and PR strategy

    Kirsty specialises in PR & social media strategy. With nine years experience, spanning traditional PR right through to social media, Kirsty looks at how we can get your target audience talking about you via the communications channels that deliver the best results for your brand.

  • Ben Carson

    Head Copy Writer

    Ben has been an advertising copywriter for over fifteen years. He uses words and ideas to help brands talk about themselves, creating engaging communications that work across different media channels.

  • Luke Fryer

    Website development

    With many years of industry experience, Luke works closely with our UX and web designers to produce high quality and responsive web projects, with focus on cross-browser compatibility and semantic markup.

  • Steve Jones Robertson

    UX and web design

    Steve has five years worth of digital experience. With a platform-first mentality, focusing predominantly on responsive design and user experience, delivering effective, award-winning work.

  • Rob Laird

    Creative Designer

    With 12 years’ experience, Rob covers a number of design functions including offline, digital, concept creation and animation.  Rob is passionate about healthcare and takes you from design concept right through to the finished product, whether that be a brand-new brand or refining existing collateral.

  • Sarah Purcell

    Head of Planning

    Sarah heads up our planning and strategy team. She has a wealth of healthcare experience and has worked on high profile healthcare projects for both the NHS and the private sector.  Sarah works hard to understand your audiences and then develop strategies that will connect your brand with these people – no matter what the channel or desired outcome.

  • Fiona Pendleton


    Fiona is an accomplished marketing professional with 17 years’ experience working in a wide variety of industries and sectors. Having worked in the healthcare sector for a number of years, Fiona specialises in copywriting, helping organisations to engage with their target audiences using the most effective and powerful messages.

  • Rich Marson

    Strategy Director

    Rich has 19 years’ experience working in marketing agencies.  He is responsible for generating brand, consumer and market insights that drive business, brand, campaign and creative strategy. All to ensure our clients communicate differentiated propositions to their customers.